Thursday 17^th November Australia, marks the start of a new and important chapter in the life of Sydney’s iconic Mardi Gras, with the launch of a new name, logo and community-wide proposition designed to capture the event’s embracing vision as a city-wide celebration of the power and the beauty of diversity.

Today is also a celebration and an acknowledgment of over three decades of successful Mardi Gras events that have helped advance the law reform agenda, and at the same time, increased community respect and love for the LBGTQI community.

In a parallel move, the organisation has changed its name back to Sydney Gay & Lesbian Mardi Gras after almost ten years as New Mardi Gras. The move to the old moniker is in recognition that the event and brand remains owned by the city’s gay & lesbian community, even as it embraces involvement from the wider community.

Sydney Gay & Lesbian Mardi Gras Chair Pete Urmson said: “The Sydney Mardi Gras will always have its thumping gay heart that celebrates the city’s lesbian, gay, bisexual, transgender, intersex and queer communities, but Mardi Gras is now inviting everyone who has a positive message to share about the power and beauty of diversity to be part of our celebration.

“We would love to see people who share our values, but who never thought they would be in the Parade to approach us and share their ideas. There will always be room for a great float which will both entertain and bring peopletogether.”

“Our hope with this change is to turn Sydney Mardi Gras into an even bigger civic event – right up there with Rio and the world’s other great carnivals – to be enjoyed by everyone, but always remembered as being a gift to the city from its gay & lesbian community and a demonstration of our pride.

Along with the new name and new approach, a new logo has been introduced. Developed in conjunction with leading Advertising Agency Moon Communications Group (Moon), the logo speaks to the events’ desire to inspire the world to love each other by celebrating the power and beauty of diversity.

Executive Creative Director of Moon Greg Logan said: “The logo is a universal symbol that connects with everyone in a different way,” he said. “It symbolises all types of genders coming together and does not discriminate. Its symmetry indicates equality and people coming together to celebrate love.”

To ensure maximum visibility on the day of launch, the logo appeared in several formations across Sydney including as a sand sculpture by the Lifesavers with Pride, built in human form on the grass of the Botanic Gardens and even tattooed onto community members at Bondi Ink.

Sydney Gay & Lesbian Mardi Gras Chair Pete Urmson said: “The Sydney Mardi Gras will always have its thumping gay heart that celebrates the city’s lesbian, gay, bisexual, transgender, intersex and queer communities, but Mardi Gras is now inviting everyone who has a positive message to share about the power and beauty of diversity to be part of our celebration.

“We would love to see people who share our values, but who never thought they would be in the Parade to approach us and share their ideas. There will always be room for a great float which will both entertain and bring peopletogether.”

“Our hope with this change is to turn Sydney Mardi Gras into an even bigger civic event – right up there with Rio and the world’s other great carnivals – to be enjoyed by everyone, but always remembered as being a gift to the city from its gay & lesbian community and a demonstration of our pride.

Along with the new name and new approach, a new logo has been introduced. Developed in conjunction with leading Advertising Agency Moon Communications Group (Moon), the logo speaks to the events’ desire to inspire the world to love each other by celebrating the power and beauty of diversity.

Executive Creative Director of Moon Greg Logan said: “The logo is a universal symbol that connects with everyone in a different way,” he said. “It symbolises all types of genders coming together and does not discriminate. Its symmetry indicates equality and people coming together to celebrate love.”

To ensure maximum visibility on the day of launch, the logo appeared in several formations across Sydney including as a sand sculpture by the Lifesavers with Pride, built in human form on the grass of the Botanic Gardens and even tattooed onto community members at Bondi Ink.

Sydney Gay & Lesbian Mardi Gras Chair Pete Urmson said: “The Sydney Mardi Gras will always have its thumping gay heart that celebrates the city’s lesbian, gay, bisexual, transgender, intersex and queer communities, but Mardi Gras is now inviting everyone who has a positive message to share about the power and beauty of diversity to be part of our celebration.

“We would love to see people who share our values, but who never thought they would be in the Parade to approach us and share their ideas. There will always be room for a great float which will both entertain and bring peopletogether.”

“Our hope with this change is to turn Sydney Mardi Gras into an even bigger civic event – right up there with Rio and the world’s other great carnivals – to be enjoyed by everyone, but always remembered as being a gift to the city from its gay & lesbian community and a demonstration of our pride.

Along with the new name and new approach, a new logo has been introduced. Developed in conjunction with leading Advertising Agency Moon Communications Group (Moon), the logo speaks to the events’ desire to inspire the world to love each other by celebrating the power and beauty of diversity.

Executive Creative Director of Moon Greg Logan said: “The logo is a universal symbol that connects with everyone in a different way,” he said. “It symbolises all types of genders coming together and does not discriminate. Its symmetry indicates equality and people coming together to celebrate love.”

To ensure maximum visibility on the day of launch, the logo appeared in several formations across Sydney including as a sand sculpture by the Lifesavers with Pride, built in human form on the grass of the Botanic Gardens and even tattooed onto community members at Bondi Ink.

Sydney Gay & Lesbian Mardi Gras Chair Pete Urmson said: “The Sydney Mardi Gras will always have its thumping gay heart that celebrates the city’s lesbian, gay, bisexual, transgender, intersex and queer communities, but Mardi Gras is now inviting everyone who has a positive message to share about the power and beauty of diversity to be part of our celebration.

“We would love to see people who share our values, but who never thought they would be in the Parade to approach us and share their ideas. There will always be room for a great float which will both entertain and bring peopletogether.”

“Our hope with this change is to turn Sydney Mardi Gras into an even bigger civic event – right up there with Rio and the world’s other great carnivals – to be enjoyed by everyone, but always remembered as being a gift to the city from its gay & lesbian community and a demonstration of our pride.

Along with the new name and new approach, a new logo has been introduced. Developed in conjunction with leading Advertising Agency Moon Communications Group (Moon), the logo speaks to the events’ desire to inspire the world to love each other by celebrating the power and beauty of diversity.

Executive Creative Director of Moon Greg Logan said: “The logo is a universal symbol that connects with everyone in a different way,” he said. “It symbolises all types of genders coming together and does not discriminate. Its symmetry indicates equality and people coming together to celebrate love.”

To ensure maximum visibility on the day of launch, the logo appeared in several formations across Sydney including as a sand sculpture by the Lifesavers with Pride, built in human form on the grass of the Botanic Gardens and even tattooed onto community members at Bondi Ink.

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