What SGLMG will do:

  • Assess whether an Entrant and their entry aligns to the published criteria and core values of the Parade
  • Assess an Entrant on their creative concepts and production standard
  • Consult with Entrants to realise their creative potential,
  • Work with an Entrant to maximise the impact of their messaging to audiences including bringing together people or groups with similar messaging,
  • Work towards delivering a Parade that is designed to inspire, excite and challenge audiences,
  • Communicate clearly and apply the same measures and treatment to all entries, including discussing any issues with your entry,
  • Identify any elements that may require expert advice,
  • Respond to queries in a timely manner.

What SGLMG won’t do:

  • Censor counter viewpoints,
  • Allow illegal activities or ambush marketing,
  • Allow messages that discriminate or may cause harm to others

What SGLMG expects from Entrants:

  • Participate and be open to consultation with the SGLMG team 
  • Adhere to criteria, sponsorship, operational guidelines and instructions before and on Parade day 
  • Honour your agreement with us; your parade entry is what you said it would be 
  • Attend compulsory briefings such as the Entrant Briefing Day
  • To use the available resources to create an electric and visually seductive Entry
  • Businesses and Government Entries should set a high artistic standard