GUIDELINES AND RESTRICTIONS
While we encourage you to dream big about your Parade Entry, there are a few restrictions to ensure that the Parade is safe and aligned with SGLMG values. Entries will be checked prior to the commencement of the Parade by both SGLMG and New South Wales Police so please consider the following when producing your entry:
Special Effects & Handouts
SGLMG aims to be as environmentally sustainable as possible and this extends to keeping our Parade route clean. Please discuss with the Parade Office if you have ideas for Special Effects. Please note glitter cannons are not to be used and if you are intending on using confetti, it must be bio-degradable.
Handouts are not permitted in the Parade and objects may not be thrown on the Parade route or thrown to audience members. Please note: Anyone found handing out things such as this, or to have them in possession at the Start Area may be asked to leave the Start Area and not participate in the Parade.
Parade placement is at the sole discretion of SGLMG. The SGLMG Parade team work hard to curate a Parade with exciting messaging that tells a story to our audience. Parade order is an important part of this decision making process and while consideration will be given to factors such as participants ages and abilities, the Parade order is at the discretion of the SGLMG Parade team.
On Parade day, all Entrants must line up in the section to which they have been assigned, and must do so at the designated time and location. Each organisation must stay in its section for the duration of the Parade. SGLMG Start Marshalling Volunteers will be at your assigned block to help ensure proper line-up.
Each individual entry must provide one designated Float Marshal to act as the official liaison and emergency contact between the Entrant group and SGLMG. Any Group or entrant with a vehicle in the Parade must provide two Float Marshals to act as the official liaison and emergency contact between the Entrant group and SGLMG. Responsibilities include:
- Attend the Float Marshal Training session at the Entrants Briefing Day
- Check in with our Registration Team and ensure that their participants and vehicle arrive at Start Area at assigned time
- Wear the accreditation provided by SGLMG on Parade night to identify themselves
- Remain with their Entry at all times throughout start marshalling, parade route and end breakdown area.
Gaps in the Parade train hinder everyone’s enjoyment and delays the time in which everyone can return home or continue partying elsewhere. To avoid this, Entrant groups are expected to be moving forward along the route at a pace of 38 metres per minute, unless stopped by SGLMG volunteers, NSW Police or Security. All choreography needs to be in a forward moving direction at all times - not standing still or going backwards.
If your group is asked to move on, or increase pace, do so without delay. There is to be no stopping for dance routines or shows unless authorised by SGLMG. This is particularly important at Taylor Square which is a unique part of the Parade that requires all entrants to move in an organised way to deal with the complicated logistics of the turn.
Please note: Any Entrants who stop and delay the Parade significantly are at risk of being extracted from the Parade.
Participant and Vehicle Numbers
Each Entrant group is limited to a maximum of 100 people and 1 vehicle, including your Group Leaders, Driver and all participants riding on your vehicle, and any photographers or videographers (media content strictly for personal use only).
Product or Services Advertisement and Sampling
To maintain the integrity of the Parade, no product advertising is permitted unless you are an official sponsor of the SGLMG. Businesses and organisations can stand up and say who they support but not advertise specific products or campaigns. This includes bar nights, parties, special events, organisational campaigns and political messages.
Promotions and distributions of product sampling and/or services are not permitted.
Ineligible activations include (but are not limited to):
- Handing out products, samples, and leaflets
- Use of digital screens, SMS competitions, digital and social media platforms to broadcast, promote messages or engage in commercial transactions
- Filming of your float and the parade for immediate and/or later broadcast across all forms of media, including online communications such as social media without disclosure on your Registration forms and approval from SGLMG
- Communication in any form of special offers or competitions
Restricted items include animals, fire, open flames, pyrotechnics (fireworks), flares, fire batons, fire breathing, sparklers, sparks, welding, weapons or imitation weapons, hazardous or flammable goods and goods prohibited by law. We also strictly control the use of Projectiles and remote controlled devices including any kind of drone, remote controlled helicopters, places and cars.
Other restrictions include full-frontal nudity of lower genitalia, solicitation of funds, and campaigning.
Laws relating to the use of public space, car registration, driving under the influence, the consumption of alcohol and other drugs all remain in place during the Parade.
The Parade and start area are alcohol free zones and police have the power to confiscate or dispose of alcohol found in these areas.
Entrants must follow the directions of SGLMG management, staff, volunteers, event security and the police at all times.
All Entrants must respect other Entrants despite conflicting views or beliefs.
The Parade will be recorded and broadcasted on television, as well as photographed from various media outlets.
Your Entrant group’s participating in the Parade constitutes permission to authorise official SGLMG media partners to video, photograph, record and transmit the messages, signage, participants and vehicles/floats in your Entrant group during the Parade. You are responsible for notifying the individuals in your group about this section and that they may be captured on film for broadcast use.
Vehicles can add a lot to an Entry by carrying people, lights, sound equipment and being transformed into a moving piece of art. The front of your vehicle is what the audience first sees – and first impressions count. Wow the audience! Try to find inventive ways of framing the cab, covering the wheels and transforming the vehicle as effectively as possible. Please note that as a general rule, we will only permit maximum 1 vehicle per entry and we will expect you to have a creative or practical reason to justify your vehicle(s). The maximum length of this vehicle whilst on Parade route, including all additions and adornments is: 2.4m wide, 4.5m high and 11m long. These measurements are nonnegotiable and are enforced due to external factors such as overhanging signs, maintaining emergency lanes and ensuring vehicles can safely navigate the route. We will expect the precise vehicle measurements and make/model details to be supplied in your application
SGLMG will accept the following vehicles:
- Cars, including convertibles
- Motorbikes or Trikes
- 2 – 8 tonne Flatbed Trucks
- Buses, Minibuses or Vans – Please note that there will be a strict limit to the number of buses in the Parade and that priority for buses will be given to groups with mobility impaired participants.
LEGAL REQUIREMENTS & VEHICLE CONSIDERATIONS
- Your vehicle must be registered and roadworthy. Police have and will tow unregistered and un-roadworthy vehicles from Start Area.
- Your drivers must be appropriately licensed. Some vehicles require a special licence, for example 6 tonne trucks require a LR licence to drive. Check with your vehicle hire company and the RTA.
- Manual vehicles are preferred.
- Your drivers must not have a blood alcohol level over the legal limit or be under the influence of drugs. Breath testing may occur at start and end areas.
- f you have a flatbed truck and participants standing on the tray, you must either implement railings or barriers to prohibit people from falling off the edges or secure participants to a solid structure with appropriate safety harnesses. Please contact the Parade Team for further information.
- Any decorations, lighting/sound systems or staging must be safely secured onto your vehicle.
- No one may enter or exit the vehicle once it is in motion on the Parade route
Please note that whilst our maximum height is 4.5m for the Parade route, the standard height for public roads is 4.3m and this should be considered when travelling on public roads. If you have a vehicle of this size, you must read the information contained on the following link: http://www.rms.nsw.gov.au/businessindustry/heavy-vehicles/index.html
ABOUT SPONSORS & FINANCIAL SUPPORTERS
The large Parade audience offers businesses (big or small) a valuable opportunity to promote their support for the LGBTQI community whilst at the same time assisting Parade entrants to fund their Entry.
We acknowledge that without financial support from businesses, many community Parade entries would not be possible or as fabulous as they would otherwise be!
Equally, Sydney Gay and Lesbian Mardi Gras would simply not exist without the generous financial support of our Sponsors and Event Supporters. The revenue that comes from these partnerships is a significant funding source for the operational delivery of the Parade. Corporate partners make up between 10-12% of Parade floats with the reminder allocated to community.
To ensure this, SGLMG have set clear parameters for community organisations to gain financial support for themselves, whilst respecting the contribution of Mardi Gras sponsors.
Community organisations are permitted to show branding and acknowledge the support of any business or organisation (unless stipulated in the Category Exclusions below), within the Branding Guidelines stipulated.
Unless otherwise approved, Sydney Gay and Lesbian Mardi Gras does not consider sponsorship or entries from:
• Escort agencies
• Sex on premises venues
• Tobacco companies
ELIGIBLE PARADE ENTRY FINANCIAL SUPPORTERS
All financial supporters must be disclosed upon application of your parade entry. Sydney Gay and Lesbian Mardi Gras reserves the right to request further information on the background of your supporter and make further decisions about its suitability for the parade outside this criteria.
For guidance on this, please contact the Parade Officer at the time of submitting your Application. We are happy to review on a case by case basis and will take into consideration the nature of the association with the proposed float entry and proposed acknowledgement.
BRANDING GUIDELINES FOR PARADE ENTRY FINANCIAL SUPPORTERS
Entries are allowed to show a message from their supporter in two locations on their Entry as stipulated below.
The message must show support for the LGBTQI community or issues that are relevant to LGBTQI’s. Find out what your supporter wants to say – what is it that they believe in? If they believe in their LGBTQI employees, in diversity, in marriage equality these can all be expressed in your signage.
There is no specific form for the wording of your Supporter’s message, although the message will need to be approved by SGLMG. It should mean something to you, your Supporter, be real and be relevant to the LGBTQI community. It should ideally align with the message of your Entry. Remember, the important thing from your supporter is their demonstration of support, not their brand.
• You can acknowledge your supporter(s) twice on your Entry (e.g. once on each side of your vehicle or banners).
• Brand / logo acknowledgement of your financial supporter must not exceed 30cm x 30cm.
• Lettering in the supporter acknowledgement must not exceed 15cm in height and be no more than 15 words maximum.
• The full length of the supporter(s) message and logo cannot be more than 60cm
• Your entry’s name and brand must be larger and more prominent than that of your supporter’s entire message
• Logos in isolation or the inclusion of product names, commercial website addresses are not permitted.
• Your financial supporter /sponsor cannot use the Mardi Gras brand or Mardi Gras name (including Sydney Mardi Gras, Sydney Gay and Lesbian Mardi Gras or Mardi Gras) in their support message or in any other fashion.
Appropriate Examples include:
• ABC Hardware loves the Rainbow Marchers and proudly supports the Gay & Lesbian community.
• We support your right to marry the person you love – ABC Company.
• ABC Industrial is proud to be support the Lesbian and Gay singers
No branding or sponsors messaging are allowed on costumes other than sporting uniforms with preexisting sponsors acknowledgement (eg. football or netball jerseys)
When and how do I disclose a Parade Entry Financial Supporter?
You must detail the names of any supporters(s) and their message on your Registration form.
Any changes need to be approved by the Parade Office at least 15 working days before the Parade. The Parade Office has the right to deny supporter signage if it conflicts these guidelines and or / with agreements with SGLMG’s sponsors. We may wish to speak with you further on your sponsorship at the Entrants Briefing Day.
We will not accept or allow entry on Parade Day unless we have pre-approved your application AND that your signage and messaging matches what has been approved.
Sydney Gay and Lesbian Mardi Gras reserves the right to cover or remove any signage that does not comply with the above guidelines.