Sydney Gay and Lesbian Mardi Gras is an incredible celebration of our vibrant community as well as being an extraordinary platform for individuals, community groups, brands and businesses to show their support for a myriad of issues faced by the LGBTQI community, including Marriage Equality.
For brands and businesses, supporting these issues and involving themselves in events like Mardi Gras means they take an important public stance that resonates with their LGBTQI staff, customers and others who do business with them. This public support also reaches the broader community which helps to create awareness and understanding of these issues, as well as garner additional advocates who support equality.
There are many ongoing issues faced by our community, both here in Australia and internationally, including transgender rights, LGBTQI asylum seekers, mental health & homelessness of LGBTQI young people or, in some countries, just the simple fact that being gay could have you jailed or killed. For brands to stake their support publicly and stand behind our community, they join many others in championing equality, respect and compassion for all.