Sydney Gay and Lesbian Mardi Gras announces Twitter is a major new partner for the 2016 festival. The social media giant is supporting Mardi Gras by helping spread its message of acceptance and diversity around the world as well as participating in the Festival’s famous parade for the first time on Saturday 05 March.
Twitter will utilise its tools and products, to help Mardi Gras and its partners highlight their participation in innovative ways as well as work with them on developing creative ways to show their pride to the world.
Sydney Gay and Lesbian Mardi Gras CEO, Michele Bauer said, “Mardi Gras is incredibly pleased to have Twitter on board as a major partner. Our community are active social media users and as an organization Mardi Gras use this platform to share stories that are important to our communities around the world. Our new partnership with Twitter means we can amplify the message of acceptance and diversity globally.”
Julie Inman Grant, Twitter’s Director of Public Policy, Australia, New Zealand and SE Asia said. "Twitter Australia is proud to partner with the Sydney Mardi Gras for the first time in 2016.”
"Twitter has been a corporate supporter of Australian Marriage Equality since 2015 and has a passionate local employee resource group, TwitterOpen, who foster a strong internal community that raise awareness of acceptance issues facing the LGBTQI community.
"We are committed to building a diverse workforce at Twitter and our involvement in events such as Mardi Gras is part of building and retaining an inclusive workplace. Many of our closest clients and partners are proud partners of the Sydney Mardi Gras and we are pleased to be able to join them in the celebrations this year.
"Twitter is the platform for freedom of expression and last year people across the world used Twitter to celebrate tolerance, inclusion and diversity.
"Some examples of the use of Twitter to celebrate diversity include the popularity of #HomeToVote among Irish citizen expats who shared their experiences of returning home to vote on the legalisation of same-sex marriage in Ireland, and #LoveWins which celebrated the US Supreme Court’s decision to legalise gay marriage in the US."
The Mardi Gras Parade is Mardi Gras’ flagship event. The Parade attracts more than 10,000 participants and is the largest night time parade of its kind in the world.
TwitterOpen was formed in 2011, and is a social group that is focused on building an internal network of LGBTQI employees and advocates, driving Twitter’s involvement in LGBTQI community activities, and creating ties between Twitter and LGBTQI groups in other companies. The mission is to attract, retain and develop LGBTQI employees through a variety of social and programmatic initiatives. TwitterOpen’s focus is to foster a strong internal community, raise continued awareness of acceptance issues facing the LGBTQI community, and build strategic external partnerships that amplify the desire to celebrate people as both unique and fabulous.
So far TwitterOpen has achieved great things such as earning a 100% rating from the Human Rights Campaign on the 2016 Best Places to Work for LGBT Equality. TwitterOpen has active groups in various locations including San Francisco, New York, Boston, Dublin, London and Sydney