OFFICIAL HAIRCARE PARTNER FOR MARDI GRAS’ 40TH ANNIVERSARY
Wella Professionals, part of Coty Inc, and one of the world’s leading professional hair colour, care and styling brands, today announced its partnership with the Sydney Gay & Lesbian Mardi Gras as the exclusive haircare partner for 2018.
The Major Partnership comes at an especially important time, with Mardi Gras celebrating its 40th Anniversary in 2018 and Australia on the brink of incredible steps forward in equality.
Jerome Toulza, General Manager, Coty Professional Beauty Australia & New Zealand said, “For over 130 years, Wella has been delivering innovations and services that enable hair stylists and their clients to feel the best version of themselves.”
“It’s Wella’s view that hair is an integral part of our identity, and like Mardi Gras, it can be a celebration of self-expression, inspiring boldness, colour and creativity.”
“The hairdressing industry is also one of the most representative of the LGBTQI community. Our Wella family is a creative, courageous and inclusive one, so we could not think of a better partnership than with Mardi Gras.”
‘As part of the Coty family, our mission is to celebrate and liberate the diversity of your beauty. This is why Wella Professionals is absolutely thrilled to be a loud and proud Major Partner,” said Jerome.
“Here’s to celebrating every colour of the rainbow, each as wonderful, individual and diverse as the next!”
Terese Casu, SGLMG CEO said, “We’re very excited to be partnering with Wella Professionals for our 40th Anniversary Festival. Wella have a rich history of inclusion and self-expression, making them an ideal partner for Mardi Gras. We’re all looking forward to seeing the incredible activations they create for the Festival.”
As part of the partnership, Wella Professionals and the broader Wella family will be fully immersed in Mardi Gras with a series of bold, creative and colourful displays of self-expression. Stay tuned for more exciting announcements.