Media Partners

If you would like to reach the LGBTQI audience at Mardi Gras time our media partners offer some great channels.

SAMESAME

SameSame.com.au is the leading online destination for Australia’s gay and lesbian community to catch up on everything before, during and after Mardi Gras. Independently audited by Nielsen NetRatings, Australia’s #1 gay and lesbian site is a member of the Sound Alliance, Australia’s leading independent entertainment publisher. Same Same plays a key role in Mardi Gras’s activities each year and can tailor packages to suit your needs. Same Same produces the online guide to Mardi Gras, daily news and features, a comprehensive What’s On Guide, viral video content and is the key channel that the Australian and worldwide gay and lesbian community connect online during the Mardi Gras season. For information on the growing Same Same audience and how you can best reach them (including some great case studies on successful campaigns), visit The Sound Alliance. 

LOTL (AVALON MEDIA)

As an official media partner of Sydney Mardi Gras, Avalon Media, a publisher of two lesbian titles, is responsible for content and updated information on the Mardi Gras Party, Parade and Season. Avalon Media offers companies the opportunity to reach the lesbian demographic through tailored campaigns. For more details about their demographic please click here. Find out more about LOTL's advertising packages here.

STAR OBSERVER

Star Observer is Australia’s oldest and only independently audited gay and lesbian news publication. Each year, they produce the fg Mardi Gras Festival Guide, a colourful guide to all things Mardi Gras. For information about how to reach your target audience through this publication, click here for their Mardi Gras Festival 2012 Media Kit. 

DNA MAGAZINE

DNA is Australia's best-selling magazine for gay men. Every month, you'll find great feature stories, celebrity profiles, pop culture reviews and sensational photography of some of the world's sexiest male models in our fashion stories. DNA was launched in 2000 and is available worldwide in bookstores throughout Canada, US, UK and Europe. DNA is thrilled to once again be a supporting media partner for Mardi Gras in 2012. For more information about DNA, check out our website and for further information about reaching the DNA audience through their advertising packages please click here.


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