Before joining Mardi Gras, Albert led the Industrial Portfolio delivering Exhibitions and Trade Fairs’ five largest domestic business-to-business shows. In the last two years, he has been responsible for the end-to-end delivery for each event, including exhibition and sponsorship sales, operations, ticket sales, marketing, and finance departments driving tangible results and growth KPI’s. Before working in Australia, Albert started an events company at 21 and managed the business for 12 years. As founder and CEO of Contemporary Events group of companies in South Africa, he saw the business grow from 1 to over 60 employees across four brands. Albert has delivered several significant projects in his career, and maintained a central ethos that every event should not only be fun to attend but always serve a higher purpose with a clear strategic outcome.
His vision for SGLMG is to build on the solid foundations and grow the organisation into a highly successful global brand. He intends to leverage the momentum of the existing Australian events experience to ensure the organisation’s financial viability and build on Australia’s diversity and inclusion agenda.