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Join the Festival

Sydney Gay and Lesbian Mardi Gras is pleased to announce that we are planning a brilliant 44th Mardi Gras Parade, with a Festival program running from February 18 until 6 March 2022.

Due to the significant impact of COVID-19, our festival will look a little different to previous years. The priority is to keep everyone safe, while at the same time still ensuring we provide hope, inspiration and celebration to our amazing communities.

Many promoters and community groups are using their inspiring optimism and creativity in reimagining events to comply with the limitations that COVID-19 regulations present. We encourage everyone to celebrate our communities in 2022 through arts and culture. 

Registration for festival events opens at 1pm on Thursday 14 October. We invite you to register your event and be part of our festival celebrations.

REGISTER YOUR EVENT HERE

 
IMPORTANT DATES
  • 1pm, Thursday 14 October 2021: Applications Open
  • 5pm, Friday 10 December 2021: Premium Events Application Closing Date
  • 5pm, Friday 7 January 2022: Associated Events Application Closing Date
  • 7 days from Approval & Invoice Date: Payment Due Date
BENEFITS

Associated Event

  •  Event page on the Mardi Gras website in the Festival section, with full details of your show, hero image and link to your ticketing page
  • Approved use of the accreditation version of the Mardi Gras Season Logo on all your marketing collateral to acknowledge you are an officially registered event.
  • 1 EDM feature
  • 1 Facebook post
  • 1 Twitter post

Premium Event

All benefits included as an Associated Event, plus:

  •  Listing in digital and printed Festival Guide (full details of your show, hero image)
  • Inclusion in What’s On Today section of the Mardi Gras website on the dates of your event in Season
FEES

For our 2022 season, we’ve made improvements to our pricing structure to ensure equity for different types of community groups and businesses when it comes to accessing our marketing benefits.

As an example, we acknowledge that a not-for-profit likely has different needs to a commercial organization. With that in mind, we believe our new pricing options will better serve the varying requirements of the diverse groups and companies that join the Mardi Gras Festival program.

The table below breaks down how the Total price is calculated according to the different options available.

ASSOCIATED EVENT


PREMIUM EVENT

SOCIAL MEDIA & eDMS
  • After your application has been approved and payment is received, our Digital and Social Media Manager will contact you regarding the scheduling of your social media posts and eDM feature.
  • All digital and social media posts, including platform, date & time are subject to the discretion of SGLMG operational requirements.
  • Mardi Gras uses Facebook, Instagram, Twitter & TikTok using our handle @sydneymardigras. Any of them may be used for your social media mentions.
  • Use our hashtags #MardiGras2022 and #UnitedWeShine
IMPORTANT INFO DURING APPLICATION
  • Your EVENT NAME should be provided at the start of the application process in the field called Group.
  • If you operate under a company name and ABN you will be asked to provide these details later in the application form.
  • If you have multiple different events, you will need to register one event at a time. After completing registration of your first event you will receive a confirmation email. In this email is a link to register additional events. (Please note, if you have multiple dates or times under one event name, you will have the option to add-on these sessions later in the form under ‘Type/Number of Sessions.’)
  • Once your application is accepted, you will be sent further information regarding approval, payment details and Mardi Gras branding guidelines for your marketing materials.
  • If you have any issues completing the registration, or for any other enquiries about registering for the Festival, please email  festival@mardigrasarts.org.au
TERMS & CONDITIONS

A. Name of event and type of organisation

1. In order for your event to be accepted by SGLMG, you must ensure that your event name and title meets the criteria in these Terms & Conditions.

2. You must not use the words:
a) “Sydney Gay and Lesbian Mardi Gras” or “Mardi Gras”, or “Official” in your presenting credit or event title, because SGLMG is not co-producing or co-presenting your event;
b) “Sydney Gay and Lesbian Mardi Gras” or “Mardi Gras” or “Official” or "Official Opening" or "Opening Event" or “Official Closing Party/Event” in the title or URL of your event, as it could be interpreted as a Mardi Gras produced event.

3. You must not use our name in your presentation title - this includes:
a) Presented by or with Sydney Gay and Lesbian Mardi Gras
b) Co-presented by or with Sydney Gay and Lesbian Mardi Gras
c) Presented by or with Mardi Gras
d) Co-presented by or with Mardi Gras
e) In Association with Mardi Gras

4. This also includes using the above words in your event names and URLs created online, including social media platforms and ticketing sites. 

5. If your event registration is accepted by SGLMG, you will be entitled to use an accreditation version of the Mardi Gras Season Logo on all your marketing collateral to acknowledge you are an officially registered event. The accreditation version of the Mardi Gras Season Logo and Guidelines will be issued to you after your event is accepted. You cannot use our logo prior to the Guidelines being issued.

6. When completing your application, you must satisfy the condition of being an LGBTQI+ related event (chosen from one of the categories listed in the selection below). 

B. Type of Organisation - Definitions

LGBTQI+
Your event may be of any kind as long as there are LGBTQI+ people in key roles.

ALLY
Your event must be themed around, support and/or celebrate the rights, achievements, culture and aspirations of the LGBTQI+ community

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