Partners and Sponsors

More information about our partners and sponsors of the 2020 Sydney Gay and Lesbian Mardi Gras:



ANZ has a proud and longstanding partnership with Sydney Gay and Lesbian Mardi Gras, born from a group of staff who believed in visibly supporting the LGBTIQ+ community.

Fourteen years later, ANZ’s partnership with Sydney Gay and Lesbian Mardi Gras is stronger than ever and is one of many ways the bank shows their support for the LGBTIQ+ community as a visible platform to deliver a message of diversity, inclusion and respect. 

From GAYTMs, #HoldTight, GAYNZ and Signs of Love, ANZ is proud to shout from the rooftops the importance of supporting the LGBTIQ+ community.

In addition to the partnership, ANZ and Sydney Gay and Lesbian Mardi Gras run a Community Grants Program for not-for-profit organisations, charities and individuals in Australia who are working to better the lives of LGBTIQ+ people. Since 2018, $200,000 in funding has been awarded to members of the community to deliver projects and initiatives for a wide range of purposes including education and training, community development and arts and culture.  

Building a culture of respect for all people and communities is one our key organisational values. The inclusion of Lesbian, Gay, Bisexual, Transgender, and Intersex and Queer customers, communities and staff is an important part of that work.

When it comes to LGBTIQ+ inclusion, ANZ is focused on:
•    raising awareness of LGBTIQ+ issues through education to promote respect and inclusion
•    providing support through networks, information, training and resources
•    taking action by ensuring unconscious bias is removed from policies and processes; and
•    building community engagement through various partnerships.

ANZ is proud to be recognised as a leading employer for LGBTIQ+ inclusion:
•    Platinum Employer in the 2019 Australian Workplace Equality Index
•    Silver Employer in the 2019 Hong Kong LGBT+ Inclusion Index
•    Rainbow Tick Accredited organisation in New Zealand

City of Sydney

Destination NSW

The NSW Government is proud to support the Sydney Gay and Lesbian Mardi Gras.
The NSW public service strives to be  a reflection of the community it serves. We actively promote employee networks and campaigns that encourage understanding of inclusion and diversity, and are committed to creating an inclusive and supportive workplace for all. Across the sector, we lead or participate in a wide range of LGBTIQ initiatives, including the Diversity Inclusion Network, and Diversity and Inclusion Council, established by the Department of Premier and Cabinet and NSW Treasury; the Transgender, Gender Diverse and Intersex Working Group established by NSW Police; and membership of the national, not-for-profit Pride in Diversity employer support program.

City of Sydney

City of Sydney

The City of Sydney, Lord Mayor Clover Moore and Council have long supported Sydney’s LGBTIQ communities.

There are more LGBTIQ people in the City of Sydney than any other council area in Australia. The City has demonstrated its commitment to LGBTIQ residents and visitors through partnerships, consultations with the community, advocacy work against homophobia, our financial and in-kind support of the ‘Yes’ campaign (2017) and of course our continued support for the Sydney Gay and Lesbian Mardi Gras Festival and Parade.

The City of Sydney supports Mardi Gras as an internationally celebrated event that honours the history of LGBTIQ communities in Australia. Mardi Gras showcases LGBTIQ cultures and honours its contemporary struggles.

As a global city, the City of Sydney is proud to support Sydney Gay and Lesbian Mardi Gras and showcase its diversity to the world. First recognising Mardi Gras as a major festival in 2008, the City of Sydney provided $120,000 in sponsorship in recognition of its significance as a hallmark event and positive impact on the NSW economy.

Since 2012, the City of Sydney has provided more than $2.25 million dollars in support of Mardi Gras through sponsorship agreements.  Support has included cash grants, banner pole hire, major venues hire and accommodation grants for office space on Oxford Street from 2014 to 2019.  A further sponsorship agreement for Mardi Gras is now in place, valued at almost $1 million, including an $800,000 cash contribution to the festival for 2018 to 2020.

The City of Sydney has entered a float in the Sydney Gay and Lesbian Mardi Gras Parade every year since 2005. In support of the LGBTIQ communities, the City of Sydney has flown the Rainbow Flag over Town Hall during Mardi Gras and Pride weeks each year since 2009.

To celebrate the 35th anniversary of the Mardi Gras, in 2013 the City of Sydney installed a temporary rainbow crossing on Oxford Street. The new rainbow crossing on Campbell and Bourke streets is now a lasting symbol of the history and contemporary culture of the LGBTIQ communities in its heartland of Oxford Street and surrounds.

In 2018, the City was also proud to support the installation of the temporary artwork ‘40 Years of Love’.  The artwork was an expression of the 40 year history of Mardi Gras and the LGBTIQ communities in Australia.



SBS is proud to be the official broadcast partner for the Sydney Gay and Lesbian Mardi Gras for the seventh year running. We are thrilled to bring the parade to TV screens across the nation, as well as across online, radio and on SBS On Demand. 

Mardi Gras unites all Australians in a celebration of difference, in particular LGBTIQ+ people and allies. Diversity is at the very heart of SBS and we are continuously looking for ways to further enhance inclusion within our own walls, recognising the mix of employees that makes SBS so unique.

SBS’s work in LGBTIQ+ staff inclusion has resulted in SBS being awarded Silver Status at the 2019 Australian Workplace Equality Index. SBS was also recognised as Brand of the Year at the LGBTI Awards Australia for the third year in a row in 2019.

SBS’s role as Mardi Gras broadcast partner also provides an invaluable opportunity for our staff, both those who identity as LGBTIQ+ and allies alike, to participate in Australia’s biggest celebration of LGBTIQ+ culture. The sense of pride and excitement across the business during Mardi Gras is electric.



The partnership with the Sydney Gay and Lesbian Mardi Gras has played an important role for Qantas in celebrating and supporting the LGBTQI community. This is reflected in high engagement with Qantas customers and employees through various activities on Qantas channels and events such as Mardi Gras Parade and Fair Day.

At Qantas we value diversity of thought and experience and believe that our inclusive and collaborative culture contributes to our success. We are a diverse workforce that reflects contemporary, multicultural Australia. We celebrate and promote this diversity as a strength of our business.

We want to build an inclusive workplace, to ensure each and every employee feels comfortable to bring their whole self to work every day regardless of sexual orientation or gender identification.

The Qantas Group Illuminate employee network was established within the company to support LGTBQI employees and their allies. Illuminate aims to help facilitate communication between LGBTQI employees and allies across the whole business. In addition to this, the group fosters a community that is free from bullying, harassment and discrimination for all our employees through additional information, support, contacts and advocacy for LGBTQI employees and their allies.



At Myer we are creating a diverse and inclusive workplace that reflects our customers and our community.

Our approach to building a diverse and inclusive workplace is underpinned by our value ‘One Inclusive Team’ enabling all team members to reach their full potential and contribute to Myer’s success

Myer is proud to be the exclusive fashion retail partner and sponsor of the Sydney Gay and Lesbian Mardi Gras. We are committed to building awareness, celebrating, and providing meaningful support and networks for our LGBTIQ+ team members.


Sydney Airport

Sydney Airport celebrates 100 years of being part of the fabric of this city and we’re excited to participate in our first Sydney Gay and Lesbian Mardi Gras this year. We value diversity and we’re committed to building an inclusive community for the 33,000 people working at the airport, our passengers and our neighbours. We’re focused on making Sydney proud every day.

We’re also proud to be the first hello for everyone travelling into Sydney to experience the festival that brings diversity and inclusion to life in this city. 

Since our humble beginnings 100 years ago, we’ve grown to welcome 44 million passengers each year and our community includes the people and places that have grown with us throughout our history; the local community groups, councils and organisations we support, and the Aboriginal people of coastal Sydney who are the Traditional Custodians of the land on which today’s airport sits.



Amazon is proud to support the Sydney Gay and Lesbian Mardi Gras in 2020.

Amazon has always been, and always will be, committed to diversity and inclusion. We seek people from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.  We believe every Amazonian should feel comfortable sharing their unique perspectives and every Amazonian should seek out the perspectives of others. We want our employees and the communities where we operate to embrace that we’re all human, we’re all different, and we’re all equal.

At Amazon, equality is a core value for us, as it is simply right. We believe equality is ingrained deep within all of us. We live in a more accepting world than our grandparents. And our grandchildren will live in an even more accepting world – where they’ll be embraced for who they are, how they identify, and who they love.  We are incredibly optimistic about the future - with so many companies, communities, and organisations like Mardi Gras that are embracing an equal future and helping to create it.

It is up to every one of us to keep making progress together.


L’Oréal Australia is excited to be part of the beauty of the 2020 Sydney Gay and Lesbian Mardi Gras, to celebrate and promote diversity, inclusion and pride.

In September 2020, L’Oréal was announced as one of the world’s top 10 companies by the 2020 Refinitiv Diversity & Inclusion Index that ranks the top 100 organisations globally on a wide- ranging set of Diversity & Inclusion metrics among the over 9,000 international organisations it assesses. At number 6 on the list, this is the Group’s highest-ever ranking for Diversity & Inclusion, after placing 12th in 2019 and 8th in 2018.

L’Oréal Australia says: Our global mission is “beauty for all” and we support and encourage everyone to express themselves, on their own terms. Makeup and the queer community have a long-standing relationship, one that began long before L’Oréal was established over 100 years ago, with cosmetics being used as both a tool of self-expression and for some, an armour. We know L’Oréal Australia and our 30 brands play a role in celebrating more gender-expansive faces and voices and to do this, we need a diverse and inclusive workforce that is representative of our consumers and the community.

Our internal LGBTIQ community is accepted without exception and we want our employees to be proud of who they are and how they identify. To ensure we continuously progress within the diversity and inclusion space, in 2020 we will give our Pride Committee the opportunity to look at the Sydney Gay and Lesbian Mardi Gras theme “what matters” in order to develop additional internal diversity programs as well as initiatives to support the broader LGBTIQ community. Marriage Equality was a big step forward for Australia, but it’s now time to look beyond and ask how we can make a difference for the LGBTIQ individuals we employ and the consumers we create products for.

Through our partnership with the Sydney Gay and Lesbian Mardi Gras, we want to encourage our employees and consumers to express themselves and to have pride regardless of who they are, where they come from, what they believe in or who they love. We can’t wait for our employees to be part of the Sydney Gay and Lesbian Mardi Gras Parade in 2020 and to celebrate their personal pride story.

The Star

The Star

The Star Sydney is proud to support the Sydney Gay and Lesbian Mardi Gras as an Official Partner since 2016.

The Star employs over 4,500 team members who welcome an average 30,000 guests per day and is committed to providing a welcoming environment for everyone who attends the property, whether an employee or guest, and irrespective of their race, age, gender, beliefs or sexual orientation.

The Star’s dedicated employee action group for LGBTQI inclusion, Spectrum, was formed in 2014 and promotes inclusion across The Star Entertainment Group properties in Sydney and Brisbane, whilst also working closely with The Star’s Management Team. The employee action group ensures that The Star’s policies and family benefits include same-sex employees and is inclusive of people of trans* experience. In addition to this, Spectrum raises awareness and funds for LGBTQI causes via events such as Wear it Purple Day, IDAHOT and World Aids Day.

Tho Ban Luong, team member at The Star said: “The Star works hard to build a culture of inclusion and diversity. I haven’t worked at a company before that openly celebrates and recognises the LGBTQI community on such a large scale as The Star does. It is great to know I can just be myself and don’t have to worry if ‘coming out’ will be an issue at the workplace.”

In 2017, The Star was named a Silver Tier Employer on the Australian Workplace Equality Index (AWEI) - Australia’s definitive national benchmark on LGBTQI workplace inclusion.



At Salesforce, we believe the path to Equality begins with transparency, education, inclusive dialogue, quick action, community building, and an unbreakable commitment to making the world a better place. We believe that businesses can be powerful platforms for social change and that our higher purpose is to drive Equality for all. We advocate for Equality in the communities where we live and work, including standing against anti-LGBTQ legislation and standing for marriage Equality.

We're proud of the actions we've taken around the world to defend Equality and act out against discriminatory legislation. We show our support for our LGBTIQ+ employees and allies through our Outforce Equality group – made up of Salesforce employees and allies. In the US, we challenged the constitutionality of Proposition 8, which sought to ban same-sex marriage, and of the Federal Defense of Marriage Act (DOMA). We took this action to strongly oppose legislation that allowed for discrimination against the LGBTIQ+ community.

In June 2016, we partnered with Australian Marriage Equality to demonstrate our support for changing the marriage legislation in Australia, and in late 2017 and early 2018 we worked to support the ‘Yes’ campaign once the postal plebiscite was announced. 2019 was our first year as a majour sponsor of the Sydney Gay & Lesbian Mardi Gras Festival, where we proudly celebrated all that our Salesforce Employees and the LGBTIQ+ community in Australia has achieved in the past couple of years.

We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work. There is more work to be done, but with the help of our employees, customers, partners, and community — we can walk together on this journey to #EqualityForAll.



At Google we strive to be a great place for everyone to work, and to build a diverse workforce that represents all who use our products. We encourage people to bring their best selves to work and are committed to cultivating an environment where all Googlers can thrive.

Google’s mission is to organise the world’s information and make it universally accessible and useful, and our approach to diversity and inclusion is a natural extension of this: to increase access to opportunity by breaking down barriers and empowering people through technology. The diversity of perspectives, ideas, and cultures, both within Google and in the tech industry, leads to the creation of better products and services for everyone.

We also want our employees to have the same inclusive experience outside of the office as they do at work, and for LGBTIQ communities to be safe and accepted, wherever they are. When it comes to supporting diversity and equality locally, we believe in focusing our efforts and resources to maximise impact for the community. That’s why we’re proud to continue our partnership with the Sydney Gay and Lesbian Mardi Gras. Last year we proudly sponsored the Mardi Gras Community Parade Grants, a wonderful grassroots initiative that directly assists LGBTIQ people, promotes equality and gives the community  a stronger voice. Through this program we sought to enable as many people as possible to participate in Mardi Gras, putting resources towards helping community organisations create their own memorable parade experiences.



Absolut supports diversity and the right for people to express their true selves through art, love or any other way, regardless of who or where they are. Openness, equality, freedom and self-expression have always been at the core of Absolut.

We have a long, proud history of celebrating and working with members of the LGBTQI communities, dating back over 35 years and we’re looking forward to creating a better tomorrow in Australia as we continue to champion LGBTQI rights.

We're proud to throw our support behind the continuing push for equality in Australia as a partner of the 2020 Sydney Gay and Lesbian Mardi Gras.



Vodafone is an Australian telecommunications company providing mobile and fixed broadband services.

At Vodafone we believe in equality for everyone. As a business, we’re committed to supporting our employees, customers and the wider community by fostering a safe and inclusive environment that celebrates people regardless of their background, gender or sexuality.

As a strong advocate for a diverse and inclusive Australia, Vodafone was a supporter of the Australian Marriage Equality campaign and in 2017 launched ‘Connect’, an employee led network that champions equality, individuality and offers guidance and support to employees and friends in the community.

Vodafone is proud to be the Official & Exclusive Mobile Service Sponsor of the Sydney Gay and Lesbian Mardi Gras Festival 2018 – 2021.



Woolworths Group is a proud to support the Sydney Gay and Lesbian Mardi Gras festival again in 2020.

As an inclusive, team and customer first company, people are at the core of everything we do. We are working hard to create a welcoming, vibrant, respectful and inclusive environment for our LGBTIQ team members and customers.

The Proud at Woolworths Group network consists of individuals who care deeply about inclusion, equality and belonging for all in the workplace. The network is very active and fosters a supportive workplace environment for our LGBTIQ team members across Australia.

Since the establishment of the Proud at Woolworths Group network, Woolworths has continued to embed LGBTIQ inclusion in the organisation. Network membership has grown from 50 team members in 2016 to over 2300 team members in 2019. Woolworths Group has played an active role in events such as Mardi Gras Fair Day, Midsumma and Coastal Twist, and Wear it Purple Day is celebrated in all our brands across the country.

In 2019 Woolworths Group achieved Gold Tier Employer status in the Australian Workplace Equality Index for the second year running, reflecting our continued commitment to creating an inclusive culture.

At Woolworths Group we are all about creating better experiences for our team and customers, and are looking forward to once again being actively involved in the 2020 Sydney Gay and Lesbian Mardi Gras.