Partners and Sponsors

More information about our partners and sponsors of the 2021 Sydney Gay and Lesbian Mardi Gras:



ANZ has a proud and longstanding partnership with Sydney Gay and Lesbian Mardi Gras, born from a group of staff who believed in visibly supporting the LGBTIQ+ community.

Fifteen years later, ANZ’s partnership with Sydney Gay and Lesbian Mardi Gras is stronger than ever and is one of many ways the bank shows their support for the LGBTIQ+ community as a visible platform to deliver a message of diversity, inclusion and respect. 

From GAYTMs, #HoldTight, GAYNZ, #LoveSpeech and Signs of Love, ANZ is proud to shout from the rooftops the importance of supporting the LGBTIQ+ community.

In addition to the partnership, ANZ and Sydney Gay and Lesbian Mardi Gras run a Community Grants Program for not-for-profit organisations, charities and individuals in Australia who are working to better the lives of LGBTIQ+ people. Since 2018, $200,000 in funding has been awarded to members of the community to deliver projects and initiatives for a wide range of purposes including education and training, community development and arts and culture.  

Building a culture of respect for all people and communities is one our key organisational values. The inclusion of Lesbian, Gay, Bisexual, Transgender, and Intersex and Queer customers, communities and staff is an important part of that work.

When it comes to LGBTIQ+ inclusion, ANZ is focused on:
•    raising awareness of LGBTIQ+ issues through education to promote respect and inclusion
•    providing support through networks, information, training and resources
•    taking action by ensuring unconscious bias is removed from policies and processes; and
•    building community engagement through various partnerships.

ANZ is proud to be recognised as a leading employer for LGBTIQ+ inclusion:
•    Platinum Employer in the 2019 Australian Workplace Equality Index
•    Silver Employer in the 2019 Hong Kong LGBT+ Inclusion Index
•    Rainbow Tick Accredited organisation in New Zealand

City of Sydney

Destination NSW

The NSW Government is proud to support the Sydney Gay and Lesbian Mardi Gras.
The NSW public service strives to be  a reflection of the community it serves. We actively promote employee networks and campaigns that encourage understanding of inclusion and diversity, and are committed to creating an inclusive and supportive workplace for all. Across the sector, we lead or participate in a wide range of LGBTIQ initiatives, including the Diversity Inclusion Network, and Diversity and Inclusion Council, established by the Department of Premier and Cabinet and NSW Treasury; the Transgender, Gender Diverse and Intersex Working Group established by NSW Police; and membership of the national, not-for-profit Pride in Diversity employer support program.

City of Sydney

City of Sydney

The City of Sydney, Lord Mayor Clover Moore and Council have long supported Sydney’s LGBTIQ communities.

There are more LGBTIQ people in the City of Sydney than any other council area in Australia. The City has demonstrated its commitment to LGBTIQ residents and visitors through partnerships, consultations with the community, advocacy work against homophobia, our financial and in-kind support of the ‘Yes’ campaign (2017) and of course our continued support for the Sydney Gay and Lesbian Mardi Gras Festival and Parade.

The City of Sydney supports Mardi Gras as an internationally celebrated event that honours the history of LGBTIQ communities in Australia. Mardi Gras showcases LGBTIQ cultures and honours its contemporary struggles.

As a global city, the City of Sydney is proud to support Sydney Gay and Lesbian Mardi Gras and showcase its diversity to the world. First recognising Mardi Gras as a major festival in 2008, the City of Sydney provided $120,000 in sponsorship in recognition of its significance as a hallmark event and positive impact on the NSW economy.

Since 2012, the City of Sydney has provided more than $2.25 million dollars in support of Mardi Gras through sponsorship agreements.  Support has included cash grants, banner pole hire, major venues hire and accommodation grants for office space on Oxford Street from 2014 to 2019.  A further sponsorship agreement for Mardi Gras is now in place, valued at almost $1 million, including an $800,000 cash contribution to the festival for 2018 to 2020.

The City of Sydney has entered a float in the Sydney Gay and Lesbian Mardi Gras Parade every year since 2005. In support of the LGBTIQ communities, the City of Sydney has flown the Rainbow Flag over Town Hall during Mardi Gras and Pride weeks each year since 2009.

To celebrate the 35th anniversary of the Mardi Gras, in 2013 the City of Sydney installed a temporary rainbow crossing on Oxford Street. The new rainbow crossing on Campbell and Bourke streets is now a lasting symbol of the history and contemporary culture of the LGBTIQ communities in its heartland of Oxford Street and surrounds.

In 2018, the City was also proud to support the installation of the temporary artwork ‘40 Years of Love’.  The artwork was an expression of the 40 year history of Mardi Gras and the LGBTIQ communities in Australia.



SBS is proud to be the official broadcast partner for the Sydney Gay and Lesbian Mardi Gras for the eighth year running. We are delighted and honoured to be bringing the world’s most loved LGBTIQ+ celebration to TV screens around the country and across online, radio and SBS On Demand. 

Mardi Gras unites all Australians in a celebration of difference, in particular LGBTIQ+ people and allies. Celebrating diversity is at the core of what we do at SBS, both through our programming and through our commitment to creating an inclusive workplace for our people, recognising the mix of employees that makes SBS so unique and vibrant.

SBS’s work in LGBTIQ+ staff inclusion has resulted in SBS being awarded Gold Employer status for the first time at this year’s Australian LGBTQ Inclusion Awards. Based on the results of the Australian Workplace Equality Index (AWEI), SBS had previously been awarded Silver Status at the same awards in 2019. SBS was also recognised as Brand of the Year at the LGBTI Awards Australia for the third year in a row in 2019.

SBS’s role as Mardi Gras broadcast partner also provides an invaluable opportunity for our staff, both those who identity as LGBTIQ+ and allies alike, to participate in Australia’s biggest celebration of LGBTIQ+ culture. A strong sense of pride and excitement is always felt across the business during Mardi Gras and 2021 promises to be an event to remember.



The partnership with the Sydney Gay and Lesbian Mardi Gras has played an important role for Qantas in celebrating and supporting the LGBTQI community. This is reflected in high engagement with Qantas customers and employees through various activities on Qantas channels and events such as Mardi Gras Parade and Fair Day.

At Qantas we value diversity of thought and experience and believe that our inclusive and collaborative culture contributes to our success. We are a diverse workforce that reflects contemporary, multicultural Australia. We celebrate and promote this diversity as a strength of our business.

We want to build an inclusive workplace, to ensure each and every employee feels comfortable to bring their whole self to work every day regardless of sexual orientation or gender identification.

The Qantas Group Illuminate employee network was established within the company to support LGTBQI employees and their allies. Illuminate aims to help facilitate communication between LGBTQI employees and allies across the whole business. In addition to this, the group fosters a community that is free from bullying, harassment and discrimination for all our employees through additional information, support, contacts and advocacy for LGBTQI employees and their allies.



At CUB, we continue our efforts to promote a safe and welcoming experience within our company. We are a proud member of the Asahi Beverages family, steered by our group belief – that which makes us different, makes us stronger – and active in the pursuit of our vision to ensure that Everyone Matters.  We are proud to promote true diversity -  diversity of ideas, of culture, and most importantly, of people. Everybody deserves the right to be themselves and everybody matters.

In our company, we have a dynamic and active Pride network that supports our LGBT+ colleagues by offering networking and development opportunities, whilst also educating the broader business. We conduct proactive training sessions with our employees to build awareness of the discrimination that is experienced every day and take the time to celebrate our diversity on key anniversary dates and, well, at any opportunity really!

Now, for the third year running, we are proud and thrilled to be sponsoring the Sydney Mardi Gras parade. 

We are committed to a diversity of people and of ideas, and we work tirelessly to ensure not only that everyone feels free and safe to be themselves at work, but more importantly, that everyone can celebrate the uniqueness that is their own true self.



At Google we strive to be a great place for everyone to work, and to build a diverse workforce that represents all who use our products. We encourage people to bring their best selves to work and are committed to cultivating an environment where all Googlers can thrive.

Google’s mission is to organise the world’s information and make it universally accessible and useful, and our approach to diversity and inclusion is a natural extension of this: to increase access to opportunity by breaking down barriers and empowering people through technology. The diversity of perspectives, ideas, and cultures, both within Google and in the tech industry, leads to the creation of better products and services for everyone.

We also want our employees to have the same inclusive experience outside of the office as they do at work, and for LGBTIQ communities to be safe and accepted, wherever they are. When it comes to supporting diversity and equality locally, we believe in focusing our efforts and resources to maximise impact for the community. That’s why we’re proud to continue our partnership with the Sydney Gay and Lesbian Mardi Gras. Last year we proudly sponsored the Mardi Gras Community Parade Grants, a wonderful grassroots initiative that directly assists LGBTIQ people, promotes equality and gives the community  a stronger voice. Through this program we sought to enable as many people as possible to participate in Mardi Gras, putting resources towards helping community organisations create their own memorable parade experiences.

hit network

Hit Network

At SCA (Southern Cross Austereo), we believe that our business performance is enhanced by a diverse workforce where employees are treated with respect and fairness and have equal access to opportunities.

SCA aims to provide a living, creative organisation that also understands the diversity of its audiences and advertisers.

We are delighted, therefore, to become the exclusive radio partner for the 2021 Sydney Gay & Lesbian Mardi Gras as it recognises and celebrates the LGBTQIA+ community. The celebration of everything Mardi Gras is a natural fit for our Hit Network philosophy to make our audience feel great, with a joyful, positive, optimistic and inclusive view and a strong social conscience.

The Hit Network has a long relationship with the LGBTQIA+ community – and our 2018 campaign for marriage equality, “Say Yes to Love”, won an Australian radio industry award. Our West Australian regional station sponsors the Broome Mardi Gras and our own Hit Network Entertainment Reporter, Justin Hill, was Mr Gay Pride 2019 finalist.

Our sponsorship will feature a 12 month campaign, not only across on 2Day FM and our 50 Hit stations nationwide, but also across our digital, social, podcast and activation assets. As the number one radio brand in the country, we reach more than 4.8 million listeners on radio and have 7.8 million followers on social platforms.

This means that not only the Sydney Gay & Lesbian Mardi Gras, but also the entire LGBTQIA+ community will have its voice heard across Australia and we could not be more proud.



The 2021 Sydney Gay and Lesbian Mardi Gras is rainbow-hued festival of visibility, authenticity, and love, and that’s why HUD thinks it’s important to elevate the voices and experiences of our LGBTQIA+ community. We’re a casual dating app with a deep commitment to inclusion and diversity, and we embrace and honour all people, regardless of sex, gender, identity, and expression. HUD believes everyone should be empowered to own their sexuality and celebrate their needs and desires, and our platform is designed to be unapologetically reflective of this. 

Since our founding in 2015, HUD has been a vocal supporter of LGBTQIA+ rights, partnering with well-known queer personalities, artists, influencers, and educators to spread awareness and acceptance. In 2019, we were honoured to participate in WorldPrideNYC, hosting a safe space at LadyLand Festival and showcasing the psychedelic artistry of Chris Habana. In 2021, we’re bringing the HUD experience to the Sydney Gay and Lesbian Mardi Gras, and we’re thrilled to spread the rainbow across the ditch. 

HUD is committed to living our values of inclusion and LGBTQIA+ allyship through: 

  • Using our platform to amplify the voices of our LGBTQIA+ community
  • Continuing to learn and recalibrate our own understanding of LGBTQIA+
  • Building a culture of respect and inclusion through our app
  • Integrating LGBTQIA+ specific features into the fabric of our product
  • Committing to diversity in our leadership and user base
Based in Auckland, New Zealand, HUD is incredibly proud to support our fabulously queer big sister, Sydney, at the Sydney Gay and Lesbian Mardi Gras 2021.



At Koala, we believe that no matter who you are, how you love or where you come from, you should feel comfortable living your best life in Australia. Comfort is more than just a stunning sofa, it’s a state of mind. Together with Mardi Gras, we are creating a framework of continuous support for the LGBTQIA+ community and encouraging sustainable change throughout Australia. We celebrate being Comfortably Queer. We rise & shine with all members of the community.


L’Oréal Australia and our employees look forward to RISING together with the LGBTQIA+ community at the 2021 Sydney Gay and Lesbian Mardi Gras, to celebrate and promote diversity, inclusion and pride. Beauty is a powerful force that moves us. Makeup and the queer community have a long-standing relationship, one that began long before L’Oréal was established over 100 years ago, with cosmetics being used as both a tool of self-expression and for some, an armour. L’Oréal Australia and our 30 brands acknowledge the role we play in showcasing more gender-expansive faces and voices, and supporting a diverse and inclusive workforce that is representative of our consumers and the community.

Our internal LGBTIQA+ community is accepted without exception and we want our employees to be proud of who they are and how they identify. Our passionate L’Oréal Australia Pride Committee supports, educates and empowers our LGBTQIA+ internal community and allies to help foster an inclusive and healthy workplace culture, encouraging all employees to bring their full selves to work.

Through our partnership with the Sydney Gay and Lesbian Mardi Gras, we want to encourage our employees and consumers to express themselves and to have pride regardless of who they are, where they come from, what they believe in or who they love. L’Oréal Proud is all about support, inclusivity, diversity, celebration and expression.


At P&G, Equality and Inclusion is a fundamental part of who we are and how we do business. Our aspiration is to create a company and a world where equality and inclusion are achievable for all; where respect and inclusion are the cornerstones of our culture; where equal access and opportunity to learn, grow, succeed and thrive are available to everyone.

We know we cannot get to the state of true equality and inclusion without diversity and equity. Diversity in our organizations and on our teams reflects the consumers we serve. Every day, we strive to get the full value of our diversity through inclusion - fostering an environment where P&G people can be their best, full selves in the workplace. We know that when P&G employees bring their full selves to work it leads to superior innovation, helps us better communicate what our brands stand for and demonstrate leadership to improve the lives of the communities in which we live and serve.

We also know that advertising has the power to shape how communities and individuals see themselves and each other. And as the world’s largest advertiser we can use our voice as a force for good and a force for growth. Many of our brands are advancing diversity and inclusion perspectives through accurate and positive portrayals in everyday advertising, and by calling attention to issues like bias. The campaigns we create and the way we tell our stories give us the opportunity to spark conversations that motivate change and create a better world.

Across the globe and in Australia, we have a strong internal LGBTQ+ community, where we celebrate an inclusive work culture and advocate for our employees and their families.  We have a long history of championing equality within the workplace and believe everyone should be free to be their true authentic self in every sphere of life. We are also committed to promoting the accurate portrayal and a deeper understanding of the LGBTQ+ community through our brand campaigns.

P&G and our brands are pleased to celebrate the march toward equality for LGBTQ+ individuals with our brands Pantene, Olay and Oral B, being proud partners of the 2021 Sydney Gay and Lesbian Mardi Gras Festival. It is with great delight that we will be standing alongside and supporting the Sydney Gay and Lesbian Mardi Gras and the LGBTQI+ community now more than ever.

P&G #Leadwithlove

The Star

The Star

The Star Sydney is a proud supporter of the Sydney Gay and Lesbian Mardi Gras and has been an Official Partner since 2016.

At The Star, we strive to foster an inclusive and welcoming environment for our workforce of around 4,500 team members and the millions of local, domestic and international guests we welcome each year - irrespective of their race, age, gender, beliefs or sexual orientation.

Spectrum, our employee action group for LGBTQI inclusion, was formed in 2014 and promotes inclusion across The Star Entertainment Group’s properties in Sydney, Brisbane and the Gold Coast, whilst also working closely with our Executive Team. Spectrum has established representation of The Star’s LGBTQI community at all levels and embedded support across the business. The group continues to build its network of passionate and active LGBTQI team members and allies.

Internally, The Star also raises awareness of, and funds for, events important to the LGBTQI community including IDAHOT, Wear it Purple Day and World AIDS Day.

In 2020, The Star was named as a Bronze Tier Employer on the Australian Workplace Equality Index. While we are pleased with the progress we have made in creating a diverse, welcoming and inclusive environment for all, we recognise there is more work to be done.

We are committed to building on the significant strides we have taken so far, and dedicated to working with internal and external LGBTQI groups to ensure The Star is a leader in championing diversity and inclusion.



Equality is a core value at Salesforce. We believe that businesses can be powerful platforms for social change and that it is our responsibility to further Equality for all. Creating a culture of Equality isn’t just the right thing to do; it’s also the smart thing — empowering us to innovate, build deeper connections with our customers, and ultimately become a better company.

We strive to create a workplace that reflects the diverse communities we serve and where everyone feels empowered to bring their full, authentic selves to work. We have a Chief Equality Officer and Office of Equality, dedicated to this mission partnering across the company to drive change. Clearly, there is more work to be done, but together we can build the path to Equality for All.



Absolut supports diversity and the right for people to express their true selves through art, love or any other way, regardless of who or where they are. Openness, equality, freedom and self-expression have always been at the core of Absolut.

We have a long, proud history of celebrating and working with members of the LGBTQI communities, dating back over 35 years and we’re looking forward to creating a better tomorrow in Australia as we continue to champion LGBTQI rights.

We're proud to throw our support behind the continuing push for equality in Australia as a partner of the 2021 Sydney Gay and Lesbian Mardi Gras.



TikTok is proud and honoured to be partnering with The Sydney Gay and Lesbian Mardi Gras in 2021

The foundation of TikTok has always been about providing a place for people to express their ideas through creative, joyful and engaging content. The result is a vibrant, inclusive, global community that celebrates and embraces diversity and self-expression. Now more than ever it’s important to us that LGBTQIA+ voices and stories are shared, seen and heard. TikTok welcomes those those who are pushing acceptance for all and helping to create a world where everyone has the right to be who they are and love who they love.

Our global team is active in supporting our LGBTQIA+ communities. This year we celebrated Pride Month in the US by recognising an inaugural list of TikTok Trailblazers, 25+ LGBTQIA+ creators who are at the forefront of the next wave of digital entertainment and defining what it means to embrace self-pride and live their lives to the fullest. We also partnered with non-profit organisations that support LGBTQIA+ causes, including GLAAD, It Gets Better Project, SAGE, Stonewall Foundation, The Trevor Project, and True Colors United. Now, as we establish a presence here in Australia, we’re focussed on building our support for the local LGBTQIA+ community, and it is a privilege to be partnering with the Sydney Gay and Lesbian Mardi Gras. The passion and commitment of organisations like these is a reminder to us all that we are not alone, that we are strong and resilient individuals and, even stronger together. 

We are committed to elevating and amplifying LGBTQIA+ voices because we believe they are making a positive impact on TikTok and in their broader communities. We're excited to be creating an uplifting program, both on and off the platform, to celebrate Mardi Gras with you in 2021.

To our LGBTQIA+ community: we see you, we hear you, and we celebrate you.



Vodafone is an Australian telecommunications company that provides mobile and fixed broadband services, and is one of the brands operated by TPG Telecom.

The Vodafone mobile network provides 5G services in select areas of Australia’s top six cities (Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra) with the goal of covering 85% of these cities by the end of 2021. Vodafone’s 4G mobile network covers more than 22 million Australians and the Vodafone nbn™ fixed broadband service is available in capital cities and selected regional centres.

Vodafone champions choice, freedom and value by delivering products such as Infinite data, no lock-in handset plans and the market leading $5 International Roaming.

As a strong advocate for a diverse and inclusive Australia, Vodafone was a supporter of the Australian Marriage Equality campaign. In 2017 Vodafone launched ‘Connect’, an employee led network that champions equality, individuality and offers guidance and support to employees and friends in the community.

Vodafone is once again proud to be the Official & Exclusive Mobile Service Sponsor of the Sydney Gay and Lesbian Mardi Gras Festival.



Woolworths Group is a proud to support the Sydney Gay and Lesbian Mardi Gras festival again in 2021.

As an inclusive, team and customer first company, people are at the core of everything we do. We are working hard to create a welcoming, vibrant, respectful and inclusive environment for our LGBTIQ team members and customers.

The Proud at Woolworths Group network consists of individuals who care deeply about inclusion, equality and belonging for all in the workplace. The network is very active and fosters a supportive workplace environment for our LGBTIQ team members across Australia.

Since the establishment of the Proud at Woolworths Group network, Woolworths has continued to embed LGBTIQ inclusion in the organisation. Network membership has grown from 50 team members in 2016 to over 2300 team members in 2019. Woolworths Group has played an active role in events such as Mardi Gras Fair Day, Midsumma and Coastal Twist, and Wear it Purple Day is celebrated in all our brands across the country.

In 2019 Woolworths Group achieved Gold Tier Employer status in the Australian Workplace Equality Index for the second year running, reflecting our continued commitment to creating an inclusive culture.

At Woolworths Group we are all about creating better experiences for our team and customers, and are looking forward to once again being actively involved in the 2021 Sydney Gay and Lesbian Mardi Gras.