Lion has announced it will be a major partner of Sydney Gay and Lesbian Mardi Gras in 2022, with Little Creatures to be the official beer of Mardi Gras for the next three years, as well as Sydney WorldPride in 2023.
The partnership between Little Creatures and Mardi Gras reflects the brand’s passion for connecting with consumers and contributing to community and culture in a positive, vibrant and sociable way – the way that Sydney Mardi Gras has been doing so for over 43 years.
Lion has a strong history of support and advocacy for the LGBTQIA+ community, notably publicly supporting marriage equality, has a long-standing relationship with the Bobby Goldsmith Foundation and has received the WGEA citation for the fourth consecutive year. As an EOCGE holder, Lion is among some of Australia’s leading change-makers who are driving and embedding gender equality in the workplace.
Lion is Australia’s first large-scale carbon neutral brewer, and in 2021 announced its plans to entirely remove plastic shrink wrap from its operations by 2023. This, among other initiatives, is central to Lion’s force for good philosophy, governing decisions to be a force for good for people and our planet. Thinking beyond the short-term and prioritising the needs of future generations