We are thrilled to be partnering with MINI Australia to help encourage even more people to celebrate diversity in new and exciting ways. Our mutual goal is to connect, inspire and encourage people to feel the spirit of solidarity at one of the world’s most iconic and celebrated events.
MINI Australia launched ‘Big Love is all around us’ – an exciting campaign in line with Mardi Gras’s 2022 theme ‘United we Shine’, which encouraged everyone to rise up against inequality and celebrate the love around them.
Big Love is all around us will include a social movement, digital and on-ground activations throughout Mardi Gras and Pride month including a ‘MINI Acts of Big Love’ spectacle at the Parade. It stands for all of humanity regardless of age, culture, physical ability, gender and sexual orientation